Jerry the eBiz Guy's Page

Real-Time Search, the Real-Time Web: Do the real-time thing!

The real-time web is definitely the future and the future is now. Twitter.com and Facebook.com are already considered part of the real-time web. Not just because you can update your profile, but because people update their Facebook.com stuff many times a day. It is a moving target. Facebook, with it’s millions [...]

Twitter.com Fights Spammers

Power twitterers have learned that the best way to grow your list is to follow everyone you can. The unwritten rule is to at least follow everyone who follows you. If you don’t, the person who follows you may un-follow you if you don’t return the favor. The problem here is that as your [...]

Web Video Marketing Introduction

Video is all over the web, we all know that.  But have you ever considered the value of having video on your website for promoting your business?   If you do it right, your visitors will appreciate the video and you will gain some SEO benefit as well.  Most Internet marketers are successful primarily because [...]

Censorship or Anonymity, What’s the World Coming to?

Sony has begun shipping personal computers equipped with the Chinese-government mandated filtering software days before the July 1 deadline. http://www.toptechnews.com/story.xhtml?story_id=13100C1G2AUA The software, called Green Dam, is apparently designed to filter out adult content to protect the innocent minds of children in China. The linked article discusses vulnerabilities, but I’m not concerned about that. I’m concerned [...]

Billy Mays - Beyond the Pitchman!

Billy Mays is my personal marketing hero. Not only is he the best pitchman in the business, but he has proven that people like to buy from a sales pitch. Billy Mays played a major role in the recent popularity of informercials. There are jokes flying around twitter.com about a conspiracy involving Ronco knocking off Billy Mays. I’m sure the Sham-wow guy is a suspect as well. Okay, so maybe it’s a little soon for such humor. But this goes back to the story about Michael Jackson in that twitter.com is my source for the news. After all, I don’t stare at CNN all day, I am on the Internet doing my thing. I can have a movie or whatever going and my trusty twitter.com account feeds me with all the static from the outside world (dumb stuff as well as useful stuff). Okay, back to Billy Mays. What I love about Billy Mays is that is the the epitome of the high pressure salesman. He is the personification of what every consumer in the world despises about salesmen. The only thing more disgusting than an infomercial pitchman is ... well ... maybe they really are the most disgusting example of the stereotypical sales slime. But that’s what is interesting. If no one likes the slimy pitchman with the high pressure “but wait, there’s more!” tag lines, then why do they sell so many products? This is a huge industry and these guys make millions in sales off of their pitches. If everyone hates them, why does it work so well?

The Michael Jackson Stimulus Package

Everyone in the world was shocked by the sudden death of Michael Jackson. Yes, Michael Jackson was the “King of Pop” and he has his place in history for his influence on the world of entertainment. Most people genuinely mourned the loss. Some people were rejoicing at the death of the “child [...]

Write a Newsletter People Want to Read

Sending out newsletters is one thing, getting people to read them is quite another.  Imagine having twice as many people actually read your newsletter. How about ten times more readers?  Make a few changes in how you craft your newsletter and watch what happens. Newsletters serve many purposes.  Organizations use newsletters to keep people informed [...]

Don’t Wait for Customers, Go Get Them!

Most people think of websites as “passive marketing”.  Websites are passive marketing tools because customers have to come to the website on their own.  Websites do not find new customers, the serve customers that find you.  That’s not a completely true statement, but it is mostly true. Passive Marketing Passive marketing methods are dependent on people finding [...]

Interweb Marketing?

Have you heard the phrase, "interweb"?  The "interweb" word is a humorous word referring to internet users who are ignorant to how the internet works.  It is used primary by the "old school" technos to make fun of the average Joe users.  Okay, I get the joke, it’s fun and all.  But let’s talk marketing! If [...]

Shopping for the Best Web Hosting Company

Web hosting accounts are very inexpensive these days.  Professional web hosting companies may charge a little more than the bargain web hosting accounts, but even those fees are extremely reasonable. Free Hosting Accounts ($0) - There are free web hosting services such as WordPress.com.  These typically work well for enthusiast sites and many nonprofits.  Most [...]